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The vendor said it's using AI to analyse marketing data at the source, enforcing it against Beckon’s universal data model, then applying it to Beckon’s proprietary library of industry best practices to anticipate business questions and generate insight reports and dashboards. Read more Mindshare gets behind blockchain advertising alliance “The reality is that most marketing performance measurement projects take months to implement or don’t get off the ground at all because of the sheer volume of work, resources and

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